We get it! You’re busy, you’re focusing on your business. Who has the time to Blog, right?
We know how hard it is to make time to just write Blog articles, but it could be the most important thing for your business that you’re not doing!
You might ask: “Why?”
Answer: Search Engines.
To get more customers, you need to rank well in search engines.
To rank in search, your website needs to be updated regularly with content Google can read. (Words!) You also need to get regular traffic.
There’s nothing better to help you maintain a continuous flow of content and keep people coming back to your site than blogging. It’s as free as marketing gets!
Still need inspiration (or speed-writing lessons?) Here's a few ideas for writing posts in record time.
One way to build your SEO value and write some easy blog posts is to answer customer questions.
If one customer has a question, you can bet at least 10 more are wondering the same exact thing. If you get the same question over and over, answer it on your blog. Extra credit if the answer to their question is a reason to secure your services!
Why is this so important?
1) This question is something your customers already want to know. They are thirsty for this knowledge, which also means…
2) Many other people out there (who aren’t already your customers) are looking for this information as well. They’ll probably turn to Google for an answer and they could find your site. Congratulations! You've found a brand new lead.
Look at you now! You’re a proactive problem-solving machine! Your readers now respect your opinion even more and acknowledge your authority in this area. They’re in your sales funnel and will hopefully become regular readers of your Blog. With luck, they’ll keep coming back, looking for equally helpful and consistently insightful information.
The best part? Because you already know the answer to common customer questions, you should be able to answer them in 30 minutes or less.
Have you been using some new gear or software? How's it going? What do you think?
The internet LOVES reviews of technology and gadgets. Everyone who's thinking about buying something (especially an expensive piece of camera equipment) hops online for a review, walkthrough, or unboxing.
Hate writing? Take it to the next level and film your review! Toss the video up on your Youtube or Vimeo channel and then add it into your Blog article. Not sure how to embed that video? No worries! We’re happy to help.
PEOPLE. LOVE. VIDEO. REVIEWS. (And videos of cats. Cats work too.)
You never know when inspiration will strike. Driving to a shoot, at the grocery store, or even in the shower!
Whenever you have an idea for a blog post, write that idea down as fast as possible. Keep a post-it on the nightstand or a word doc open for snippets and ideas you don’t have time to develop right away. Do the same with ideas you start but never finish.
DON’T THROW AWAY YOUR WORDS! Each is valuable, especially when you're crunched for time. You never know when a few paragraphs written here and there can be used for a new post, or inspire you when you’re struggling to think of that next topic.
While you're doing whatever you're already doing!
Turn your regular site updates into ready-made Blog posts in seconds. We call it the "One-Click" Blog Post.
Post a new proofing gallery? Blog it.
Sent a marketing email about your sale? Blog it.
Made a contest entry form? Blog it.
When you're on your site making updates, click the SHARE button and you'll have a little stub of a post already pre-filled for you – complete with images from the event! How easy is that?